What "cookies" and "Web beacons" are and how they are used
In addition to the personally identifiable information that we actively collect when you register, we also collect anonymous information passively using cookies and Web beacons. This technology plays an important role in making the Internet work, but there is much confusion among Internet users about what cookies and Web beacons are and how they are used.
A cookie is a small text file containing a unique identification number that is transferred from a Web site to the hard drive of your computer so that the site administrator may identify your computer and passively track its activities on the Web site. This unique number identifies your Web browser to our computer system whenever you visit one of the Privatebanking.com sites. A cookie will not allow a Web site to learn any personally identifiable information (such as your real name and address) that you have not otherwise disclosed.
Prevent others from using your account. On some E-Bango.net sites, cookies help us efficiently determine that only one user is logged on under the same member name at a time.
Measure statistics such as audience size and traffic patterns. This information is only collected in aggregate form and will not be linked to your personally identifiable information.
Web beacons, also known as clear GIFs or single-pixel GIFs, are small image files that we may place on Web pages and within Web-based email newsletters that we send. Working in conjunction with cookies, Web beacons allow us to accurately count the number of unique users who have visited a specific page on Privatebanking.com's sites and the number of times those pages are displayed. We can also use Web beacons to let us know how many people opened a Web-based email newsletter. This information is only collected in aggregate form and will not be linked to your personally identifiable information.
Without cookies and Web beacons, it would be difficult for the Company to know which services have a larger audience than others. Tracking audience size helps us to better understand when to launch new services and enhance the current offerings. Keep in mind that any image file on a Web page can act as a Web beacon.